In an insightful article featured on “The Enterprisers Project,” Ryan Talbott, Business & Technology Leader at Altimetrik, explores strategies for enhancing IT return on investment (ROI) by shifting from a project-oriented mindset to a product-focused approach. Talbott emphasizes the importance of proving business value first, urging IT teams to adopt an iterative method that starts small and continuously evolves based on user feedback and adoption. He draws a distinction between projects, which have fixed endpoints, and products, which continually improve and adapt. Talbott highlights the role of leadership in driving this shift and outlines four key areas to address: culture, measurement and accountability, starting small, and collaborating closely with the CFO. By embracing this approach, IT departments can unlock incremental value and achieve greater ROI.