In an article featured in “THE TECHNOLOGY HEADLINES,” Raj Vattikuti, CEO of Altimetrik, underscores the transformative power of data in reshaping the business landscape. Vattikuti emphasizes the significance of relevant data for understanding customer behaviour, personas, and market segments. He highlights the importance of aligning data with specified business outcomes and the collaboration between business and technology. Vattikuti advocates for an incremental approach to leveraging data, and prioritizing business objectives and outcomes. This approach enables the creation of new products, improved marketing effectiveness, streamlined supply chain management, and enhanced risk management and compliance. By embracing data-driven strategies in a purposeful manner, businesses can unlock actionable insights and drive meaningful transformation.
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