In an article featured in CIO magazine, Jeff Fleischman, CMO at Altimetrik, emphasizes the growing importance of collaboration between IT and marketing within organizations. As data and technology play a pivotal role in shaping marketing strategies and overall business outcomes, Fleischman highlights that a robust IT-marketing relationship is no longer optional but necessary. He outlines seven key tips to enhance this collaboration, helping both departments work harmoniously to build a strong technology foundation for modern marketing programs.
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