Industry
Consumer Packaged Goods and Food Manufacturing
in new-market penetration
in consumer loyalty
in retailer negotiations for product placement and shelf space
A leading APAC biscuits manufacturer needed faster, more reliable consumer and demographic insights to strengthen market expansion, customer retention, and retail execution. Data inaccuracies, limited availability, and the absence of a unified data foundation delayed analysis and made go-to-market decisions heavily dependent on manual processes.
Altimetrik consolidated data from multiple sources, introduced metadata management, and developed advanced analytics capabilities that provided a 360-degree view of consumers. The solution improved market penetration, loyalty, product positioning, and retailer negotiations.
Consumer, demographic, sales, and store-interaction data was fragmented, inconsistent, or unavailable when required. This delayed insight generation and prevented the organization from developing an accurate view of shoppers.
Manual processes also limited the company’s ability to build effective go-to-market and market-penetration strategies. Teams lacked reliable insights into consumer behaviour, campaign effectiveness, churn, brand affinity, and purchasing preferences.
Without trusted consumer intelligence, the company could not segment customers effectively, identify growth opportunities, or optimize campaigns. Limited visibility into product and shopper preferences also weakened stock-refill decisions and negotiations with retailers for product placement and shelf space.
Altimetrik created a unified data foundation by consolidating consumer, sales, store-interaction, and demographic data from multiple sources.
Metadata management and data-quality controls were introduced to improve consistency, accuracy, and reliability. Advanced analytics transformed the trusted data into actionable insights for marketing, sales, product, and retail teams.
Interactive dashboards enabled users to explore shopper profiles, life stages, affluence, brand affinity, cluster preferences, sales contribution, and key selling periods. Insights could be filtered by brand, category, month, and geography to support targeted decision-making.
The platform enabled the company to refine customer segmentation, evaluate campaign performance, improve product positioning, optimize stock-refill strategies, and strengthen its market-expansion roadmap.
Improved new-market penetration by 25% through more accurate segmentation and go-to-market planning.
Enhanced consumer loyalty by 15%, supporting retention and stronger customer lifetime value.
Improved retailer negotiations by 40% for product placement, shelf space, and commercial opportunities.
Enabled trusted, self-service insights into consumer behaviour, brand preferences, sales patterns, and campaign effectiveness.
Altimetrik combined data engineering and advanced analytics to transform fragmented information into trusted consumer intelligence.
“Amit Singh is the Chief Strategy Officer and Chief of Staff to the CEO at Altimetrik, where he drives corporate strategy, growth acceleration, and value creation through transformation initiatives. In this dual role, he partners closely with leadership teams, investors, and the board to align business strategy with sustained, technology-driven growth.
With over two decades of experience at the intersection of technology, business, and transformation, Amit brings a unique perspective on how organizations can innovate and adapt in a rapidly evolving digital landscape. His career has been defined by building high-performing teams, scaling innovative platforms, and driving organizational change to deliver lasting impact.
Before joining Altimetrik, Amit held senior leadership roles at Visa, where he led technology strategy, engineering, and product development for Real-Time Payments and the Visa Developer Platform. Earlier, he served as Chief Product Officer at a startup and spent more than a decade at Oracle, leading product and engineering teams across a wide range of enterprise software applications.”
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