Scalable Personalized Communications with SFMC

April 20, 2026
5 minute read
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Overview

A global banking and financial services institution needed to deliver personalized, multilingual communications at scale while improving marketing efficiency. Altimetrik partnered with the organization to modernize its marketing ecosystem using Salesforce Marketing Cloud.

Delivered Results

The initiative enabled execution of over 50 targeted campaigns globally achieving –

  • 45% higher email engagement
  • 70% reduction in manual effort
  • 30% faster campaign turnaround

The Challenge

There was a need to deliver multilingual, personalized communications at scale while improving efficiency and reducing manual processes.

Solution Elements

Altimetrik implemented SFMC capabilities including Journey Builder, AMPscript, dynamic content, and automation workflows to address personalization and scalability challenges.

Conclusion

The transformation enabled scalable personalization, improved engagement, and greater operational efficiency in campaign executio




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Amit singh

“Amit Singh is the Chief Strategy Officer and Chief of Staff to the CEO at Altimetrik, where he drives corporate strategy, growth acceleration, and value creation through transformation initiatives. In this dual role, he partners closely with leadership teams, investors, and the board to align business strategy with sustained, technology-driven growth.

With over two decades of experience at the intersection of technology, business, and transformation, Amit brings a unique perspective on how organizations can innovate and adapt in a rapidly evolving digital landscape. His career has been defined by building high-performing teams, scaling innovative platforms, and driving organizational change to deliver lasting impact.

Before joining Altimetrik, Amit held senior leadership roles at Visa, where he led technology strategy, engineering, and product development for Real-Time Payments and the Visa Developer Platform. Earlier, he served as Chief Product Officer at a startup and spent more than a decade at Oracle, leading product and engineering teams across a wide range of enterprise software applications.”

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