Achieving AI Business Value: From Jobs to Outcomes

September 22, 2025
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September 22, 2025
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Achieving AI Business Value

Artificial Intelligence promises transformative outcomes, but too often organizations chase tools without achieving measurable business value. This white paper by Tom Gersic, Head – AI and Digital Business at Altimetrik, introduces a human-centered framework that bridges strategy and execution. By combining the Jobs to be Done (JTBD) approach with Outcomes to be Eval’d methodology, enterprises can align AI initiatives with user needs, business goals, and clearly defined success metrics.

Grounded in real-world examples, the paper demonstrates how evaluation-driven engineering and human-centered design can turn AI projects into measurable, user-validated impact. From reducing inefficiencies to boosting customer satisfaction, this practical playbook equips leaders and practitioners with a common language and structured approach to move beyond hype ensuring AI solutions deliver value at scale.

Author: Tom Gersic

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Amit singh

“Amit Singh is the Chief Strategy Officer and Chief of Staff to the CEO at Altimetrik, where he drives corporate strategy, growth acceleration, and value creation through transformation initiatives. In this dual role, he partners closely with leadership teams, investors, and the board to align business strategy with sustained, technology-driven growth.

With over two decades of experience at the intersection of technology, business, and transformation, Amit brings a unique perspective on how organizations can innovate and adapt in a rapidly evolving digital landscape. His career has been defined by building high-performing teams, scaling innovative platforms, and driving organizational change to deliver lasting impact.

Before joining Altimetrik, Amit held senior leadership roles at Visa, where he led technology strategy, engineering, and product development for Real-Time Payments and the Visa Developer Platform. Earlier, he served as Chief Product Officer at a startup and spent more than a decade at Oracle, leading product and engineering teams across a wide range of enterprise software applications.”

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