Achieving AI Business Value: From Jobs to Outcomes

Achieving AI Business Value

Artificial Intelligence promises transformative outcomes, but too often organizations chase tools without achieving measurable business value. This white paper by Tom Gersic, Head – AI and Digital Business at Altimetrik, introduces a human-centered framework that bridges strategy and execution. By combining the Jobs to be Done (JTBD) approach with Outcomes to be Eval’d methodology, enterprises can align AI initiatives with user needs, business goals, and clearly defined success metrics.

Grounded in real-world examples, the paper demonstrates how evaluation-driven engineering and human-centered design can turn AI projects into measurable, user-validated impact. From reducing inefficiencies to boosting customer satisfaction, this practical playbook equips leaders and practitioners with a common language and structured approach to move beyond hype ensuring AI solutions deliver value at scale.

Author: Tom Gersic