Reflections on being named Top in My Field
It’s not often you get named as one of the top 50 marketers in the world, but I was recently voted by my peers to receive a OnCon Icon Award as a Top 50 Marketer at the OnCon 2020 conference. Looking at the list of my fellow recipients, I can see that I, and Altimetrik, are in great company. I view this as recognition of the work that my global marketing team and I are doing to take Altimetrik to the next level.
Altimetrik is a great story and our work has resonated with clients. Their trust in us has fueled double-digit revenue growth year after year and helped us in surpassing 2,500 employees. We are a pure-play business transformation company, focused exclusively on helping some of the world’s biggest companies get unstuck in their transformation efforts.
There are a multitude of vendors that talk a good game about business transformation, so how do we differentiate ourselves? The best way is simply in the way we work with our clients. Rather than seeking to do everything all at once in a “big bang” approach, we partner with our clients to make incremental improvements that establish a track record of success and spark a cultural transformation that in turn drives transformation of the business. In fact, many of our client relationships start with a proof of concept project approach. Once we demonstrate how our collaborative approach achieves success, we build a long-lasting partnership with that client.
Our job as marketers is to let the world know about our work, but that often bleeds into other disciplines. I thought the OnCon 2020 conference was interesting because it reinforced that trend. It was exclusive to senior-level executives, but instead of just focusing on marketing like so many other conferences, it offered three tracks – legal, marketing, human resources – to provide a cross-functional perspective on the issues that are taking place in today’s organizations.
I had an opportunity at the conference to lead a roundtable discussion on how good customer experience drives bottom line results. This has been a passion of mine for years. In a previous role, I championed the use of technology to transform the experience of buying life insurance, in one of the oldest and most tradition-bound of industries. People can go anywhere to buy what they need these days – product features and functions are no longer a differentiator – and I have long held that a good customer experience will create a long-lasting and defensible differentiator.
Again, I’m thrilled to win this award, but I see it as a recognition of the efforts of all of us at Altimetrik. Building our brand reputation and how we help clients get unstuck in their transformation to deliver exceptional experiences is easier when you have a proven track record. I hope you follow along for more to come.