In an ET Edge Insights feature, Sirish Mellacheruvu, Senior Leader – Product and Industry Practice at Altimetrik, explores how predictive intelligence is redefining returns management in global and Indian fashion e-commerce. As the Indian fashion e-commerce market accelerates toward nearly $100 billion by 2032, returns driven by behaviours such as bracketing are emerging as a major operational, financial, and sustainability challenge. The article highlights the limitations of reactive approaches like return fees and policy restrictions, which often reduce short-term costs but risk long-term customer loyalty and brand trust.
The coverage underscores how predictive returns intelligence powered by AI, machine learning, and behavioural analytics enables retailers to anticipate and prevent returns before they occur. By combining customer behaviour modelling, SKU-level anomaly detection, and real-time, personalised nudges such as fit recommendations and peer insights, retailers can reduce return rates, improve margins, and enhance customer experience. Sirish emphasizes that predictive-first strategies not only optimise inventory and reverse logistics but also support ESG goals and product innovation, positioning predictive intelligence as a strategic differentiator for the future of fashion retail in India and beyond.
The UK’s £500 million Sovereign AI investment is more than a national initiative, it reflects a broader shift in how governments and enterprises are approaching artificial intelligence. In this Financial IT article, Vikas Krishan – Chief Digital Business Officer & Head of UK & EMEA, explores why this investment matters for financial services and how […]
DETROIT — July 15, 2026 — Altimetrik, an AI-native engineering company, has joined the World Economic Forum’s (WEF) Centre for AI Excellence. Through this collaboration, Altimetrik will contribute its expertise in AI engineering, data, and platform foundations to help shape global standards for the responsible adoption and enterprise-scale deployment of artificial intelligence. Central to Altimetrik’s contribution is ALTi AIOS™, […]
In his article for Silicon Valley Journal, Vikas Krishan – Chief Digital Business Officer & Head of UK & EMEA, explores how payment security has become a key driver of customer trust and business growth. He highlights that payment experiences are no longer just operational touchpoint. They directly influence customer loyalty and revenue. As digital transactions […]
“Amit Singh is the Chief Strategy Officer and Chief of Staff to the CEO at Altimetrik, where he drives corporate strategy, growth acceleration, and value creation through transformation initiatives. In this dual role, he partners closely with leadership teams, investors, and the board to align business strategy with sustained, technology-driven growth.
With over two decades of experience at the intersection of technology, business, and transformation, Amit brings a unique perspective on how organizations can innovate and adapt in a rapidly evolving digital landscape. His career has been defined by building high-performing teams, scaling innovative platforms, and driving organizational change to deliver lasting impact.
Before joining Altimetrik, Amit held senior leadership roles at Visa, where he led technology strategy, engineering, and product development for Real-Time Payments and the Visa Developer Platform. Earlier, he served as Chief Product Officer at a startup and spent more than a decade at Oracle, leading product and engineering teams across a wide range of enterprise software applications.”
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