Industry
Payments & Fintech
A Silicon Valley FinTech Startup Reaches MVP in 90 Days with a Scalable Platform Built for 100 Million Users
from concept to minimum viable product, production-ready
reduction in infrastructure costs using open-source, cloud-native technologies
code churn, reflecting high developer productivity and engineering quality
A Silicon Valley fintech startup set out to become an intrinsic part of its customers’ financial lives spanning life event planning, cash flow management, budgeting, retirement planning, investing, and insurance decisions through a smart life-coach bot and a secure digital document vault. To reach its goal of helping more than 100 million people access affordable, actionable financial advice, the startup needed a platform that could scale for both customers and partners from day one.
Altimetrik applied its design-led product engineering approach across the full development lifecycle from bootstrapping and user experience design through platform engineering and app store release using open-source, cloud-native technologies to move quickly and cost-efficiently. The result: MVP in 90 days, 80% lower infrastructure costs, and under 12% code churn.
As an early-stage startup, the client needed to build a comprehensive financial planning platform complete with an intelligent assistant interface and secure document vault without the luxury of years of runway or an established engineering organization.
The platform needed a state-of-the-art user experience across mobile and web, robust enough to earn the trust of both individual customers and financial planning partners, while keeping infrastructure costs and development time low enough for a startup to sustain. It also had to be architected from day one to serve 100 million users.
For a startup targeting underserved financial planning customers, time is the scarcest resource. A lengthy build cycle burns runway, delays investor validation, and cedes market ground. Building a platform worthy of 100 million users at startup cost and speed required engineering discipline and architectural foresight that most early-stage teams cannot provide alone.
Altimetrik applied its design-led product engineering principles across every phase of development. The approach delivered end-to-end value from product bootstrapping and UX design through platform engineering and app store release ensuring quality and scalability were built in from the first sprint.
An open-source, cloud-native stack was prioritized throughout to significantly reduce delivery time and infrastructure cost. Containerization, orchestration, and microservices provided the flexibility and horizontal scalability the platform would need as the user base grew.
Three sprints delivered an investor-ready prototype. By week 13, the full MVP was in production a platform architecturally ready to scale to 100 million users, at a fraction of the infrastructure cost of a traditional build.
Altimetrik applied the same engineering rigor used with Fortune 500 companies at startup speed and startup cost proving that a platform capable of serving 100 million users doesn’t need a Fortune 500 budget or timeline to build.
By combining design-led product engineering with an open-source, cloud-native architecture and containerized delivery model, Altimetrik gave the startup a scalable foundation it could grow into without needing to rebuild as the user base and partner ecosystem expanded.
“Amit Singh is the Chief Strategy Officer and Chief of Staff to the CEO at Altimetrik, where he drives corporate strategy, growth acceleration, and value creation through transformation initiatives. In this dual role, he partners closely with leadership teams, investors, and the board to align business strategy with sustained, technology-driven growth.
With over two decades of experience at the intersection of technology, business, and transformation, Amit brings a unique perspective on how organizations can innovate and adapt in a rapidly evolving digital landscape. His career has been defined by building high-performing teams, scaling innovative platforms, and driving organizational change to deliver lasting impact.
Before joining Altimetrik, Amit held senior leadership roles at Visa, where he led technology strategy, engineering, and product development for Real-Time Payments and the Visa Developer Platform. Earlier, he served as Chief Product Officer at a startup and spent more than a decade at Oracle, leading product and engineering teams across a wide range of enterprise software applications.”
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