Partnering in Augmented and Mixed Reality: Guidelines
Today Apple is introducing Apple Vision Pro, with a brand new operating system, interaction paradigm, and whole new host of developer tooling in the form of new and awesome Xcode capabilities.
We’re on the brink of a computer paradigm shift and a boom in spatial computing, augmented and mixed reality. As a practitioner in the space, with personal and professional research at Altimetrik, I urge you to approach this exciting new technological frontier with informed caution and discernment when picking partners to develop your AR and MR experiences.
Here are some key things to watch for when considering your next partner when developing augmented and mixed reality solutions:
When assessing a partner to design and develop apps for Vision Pro and similar AR systems, check their experience and case studies building omni-channel and mobile solutions. Look for examples of simple AR features within iOS or iPadOS apps.
Have they developed complex mobile and tablet apps? do they have proven experience in frameworks such as ARKit, Metal, SceneKit, Auto layout, and other Apple frameworks.
Those worth your time should be willing to provide a master class on any of these technologies. Stay away from those not willing to share case studies, common architecture patterns or past implementation journeys.
Test for deep native expertise
Comprehensive eco-system expertise and an end-to-end human centric design approach with in-house UI/UX capabilities – AR apps rely on transparent, yet refined UX even more than any other channel as they are so intimately linked to the user’s body and depend on a delicate balance between the virtual and the real world. Put another way, the best AR experience is one that disappears when using it and is, by definition, less digital, more human.
Focus on feasible experiences
SDKs and APIs for new platforms can be a bit restrictive for good reason. It is best to concentrate on present possibilities like augmented reality based navigation, retail experiences, 3D product modeling, virtual try-on, information overlays, or context aware avatars, to name a few.
Consideration for User Comfort & Accessibility
Successful AR and MR apps will offer multi-sensory respectful interfaces. Good experts consider the complete user experience, including comfort during extended use and accessibility for all users.
Privacy & Security
AR/MR requires handling sensitive user data, including advanced biometrics such as iris scanning. Look for those demonstrating solid understanding of privacy and security management and with expertise using the platforms’ security SDKs and frameworks to their full extent.
Realistic ROI Expectations
Experts who promise the moon right out of the gate may not be considering the substantial investment needed a digital foundations up to this point. Concentrate on business outcomes using existing apps and offerings, just in AR.
By carefully considering these factors and selecting a partner that aligns with your goals and requirements, you can ensure a successful and fruitful journey into the world of augmented and mixed reality. Embrace the exciting possibilities of #AppleVisionPro while staying informed and discerning in your decision-making process.
#augmentedreality #mixedreality #apple #innovation #digitalbusiness #whatsnext #technology