Ria, Darleen, and Zhao are part of a 9-member distributed scrum team. Having joined their company during the pandemic, they have never met each other or anybody else from their workplace, in person. The agenda of their daily scrum call is simple. Everyone answers the 3 key questions – what they did the previous day, …

Continue reading “Remote Agile – Put the “emote” in “remote” work”

Nearly every business today is a “digital” business. Even before the pandemic, brands were rapidly expanding their operations online. As we go into a more digital era, brands need to adapt. What’s more, marketing is made more convenient and affordable in the digital space. Yet, marketing is now more competitive. In the U.S., digital marketing and …

Continue reading “Why Digital Businesses Are Poised for Marketing Success”

Many years back, I had been to a vivacious party. The atmosphere was perky, zestful, and very animated. I saw an old friend of mine. She was sitting at a corner and chatting away rather soberly with a closed group of pals while sipping on a cocktail. We exchanged pleasantries. She wanted to talk but …

Continue reading “DevOps – Your Friend in Need”

Picture depicting product life cycle with UX’s contribution pre & post-release of a product  As a UX or Product Designer, have you ever found yourself struggling with your stakeholders trying to make them understand why conducting research is important before getting into actual design? Or why conducting usability testing is important before introducing the feature …

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The title is a mouthful, but it is the best way to broach a topical theme. Let me also say that the operative emphasis on ‘new’ has nothing to do with COVID. Let me explain why. Each of us has our own take on the current situation as it engulfs us in startling new ways. …

Continue reading “Covid and the New You – The Advantage of Learning Frameworks”

“Heuristic” is an old Greek word that means to find or invent. The etymology is this: From gr. εὑρίσκεινheurískein, ‘find’, ‘invent’ Cambridge dictionary also provides us with an interesting definition, Heuristics: “A method of learning or solving problems that allow people to discover things themselves and learn from their own experiences” At this point, you …

Continue reading “Our take in 10 Usability Heuristics for User Interface Design”

The pandemic is not a permanent state. This too shall pass. People will go back to movie theatres when it’s not dangerous to be in close proximity of strangers, but Over the Top (OTT) platforms (Netflix, Prime, et al) will continue to be mainstream because they are convenient and inexpensive.  As hard as it may …

Continue reading “Can UX Help You Succeed in Times of COVID-19?”

Altimetrik Promotes Raj Sundaresan to CEO to Lead Next Phase of Growth.
Raj Vattikuti will advance to Executive Chairman.

Altimetrik CEO Raj Vattikuti and the Vattikuti Foundation have donated $400,000 toward COVID-19 testing in partnership with Henry Ford Health System. See how these tests help keep Detroit seniors safe.

Altimetrik teams up with the Vattikuti Foundation and Henry Ford Health System to provide 10,000 onsite COVID-19 tests for Detroit’s senior communities. Learn more about the initiative and the impact.